About Gabriela Gironas

Gabriela Gironas (they/them) is a Forbes 30 Under 30 honoree and a leading voice at the intersection of music, tech, and the creator economy. The child of Bolivian immigrants, Gironas has spent over a decade championing empathy-led partnerships and building platforms for underrepresented creators to thrive. Their career spans powerhouse brands like YouTube, Reddit, Fender, Human Re-Source, and Q&A, as well as mission-driven organizations like Keychange U.S. Currently, they serve as Senior Director of Creator Strategy at Wasserman and as the Founder of Cool Shit, Cool People—a boundary-pushing creative agency focused on elevating the next wave of talent and tech. 
At Wasserman, Gironas has led creator strategy for global brands like Google Play, Taco Bell, and more, developing scalable frameworks that help brands identify, activate, and collaborate with creators across platforms. Their work blends talent development, data-driven decision-making, and culture-first storytelling to drive meaningful impact and real results. This role continues a decade-long track record of launching breakthrough fan campaigns and building artist careers—whether it’s crafting a re-release strategy for Julia Michaels or growing ANGEL22’s following from zero to 10 million. From BTS billboards in Times Square to redefining K-pop rollouts, Gironas has helped shape strategies for both global stars and emerging icons alike, including Lauv, Jensen McRae, Madilyn Bailey, Moses Sumney, Jada Kingdom, and more. 
Gironas is a respected voice in advocacy, inclusion, and civic innovation across music, tech, and culture. They currently serve as Governor of the Recording Academy’s Los Angeles Chapter Board, helping shape regional strategy, strengthen community engagement, and advocate for policies that support and expand access for music creators. They are also an At-Large Member of the Los Angeles County Governance Reform Task Force, a nonpartisan body formed to implement the voter-approve

Professional Memberships

• Recording Academy (GRAMMYs) Voting Member